A Passionate PR & Marketing Strategy Expert and Community Builder
specialise in
creating personal brand and value for people
implementing strategic marketing plan, PR and business development
crafting brand identity and storytelling for campaign rollout
“I see the future
- I believe that creativity and refinement are the key to thrive”
I specialise in crafting personal brand identities, reshaping business to suit and plan ahead for the future changing world, while also fostering positive energy and resilience in the next generation and within communities.
— Selina Law
“My Path to the Future”
“It is about ‘Inspiring, Initiating and Influencing”
- Inspired by influencers
- Transferring inspiration to initiate new ideas at work
- Influencing and inspiring the next generations
Inspired by Influencers
I have been inspired by many iconic influencers who have paved the way and motivated me to develop my passion and pursue creativity, and strive for quality in my work.
Influencers (left to right): Mr. Jean-Francois Leclercq > Ms. Lindsey McAlister, OBE, JP. > Dr. Allan Zeman, GMB, GBS, JP. > Mr. Henry Steiner > Mr. Eli Konvitz > Mr. Kevin Roche > Mr. Sean Chiao
Building Our Trust
Rachel Duffell - Regional Content Director, Tatler
“Selina is a passionate and collaborative marketing professional who excels at finding unique angles for her campaigns as well as bringing out the best in those she works with. Her ability to infuse storytelling into her work, combined with her clear objectives and value-driven approach, consistently leads to excellent results in every project.”
Jerry Jin - Vice Professor, Shanghai JiQuang Polytechnic College
“Selina firmly believes in lifelong learning. She is constantly seeking inspiration and avenues for personal growth.”
Paul Zimmerman - Co-founder & CEO, Designing Hong Kong/ Former District Councillor
“Selina is passionate about assisting communities. She has a deep appreciation for encouraging others to respect the natural world and crafting narratives that inspire action and awareness.”
Transferring Inspiration to Initiate New Ideas at Work
Dedicated attention to every marketing project and tailoring brand identities for individual personas.
Emphasising storytelling and brand value in campaigns are key component of marketing and business strategy.
Exemplar - Funan Singapore project stands out as my most notable marketing project. It involved promoting the project’s PR journey from conceptualisation to completion and further beyond. The successful launch of the project’s PR campaign to the public has positioned both the firm and the client’s development during my career in Woods Bagot.
Exemplar - A Series of Collaterals embodying a holistic marketing and business approach that encompasses everything from conceptualising brands to expressing value of the projects and organisations.
Influencing and Inspiring the Next Generations
Contributing to the community and advocating for a sustainable environment.
I am particularly passionate in empowering young people to believe that they can achieve anything instilling in them a ‘can do and enjoy the process’ mindset.
They are the future influencers.
My Expertise
Industry
With a professional career spanning 20 years, I have developed particular expertise in marketing, PR and business development & client relations for design and real estate property industries.
Career Engagement:
I began my career at the leading global urban design, environment and landscape design firm ‘EDAW’ since 1997; followed by roles at landscape design firm ‘ACLA’, the most longest history architecture firm in Hong Kong ‘P&T’ and global architecture firm ‘Woods Bagot’ which believes in People Architecture; and ‘Gensler’, largest architecture design firm, guided by mission of creating a better world through the power of design.
Professional Community Engagement:
I activity involve in the professional community, serving as :
Committee Member for Communications at The Urban Land Institute Hong Kong
Committee Member for Creativity & Art at The American Chamber of Commerce in Hong Kong
Committee Member for American Institute of Architects’s AIA International Conference 2024
Role Model of Inspiring Girls Hong Kong